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comScore Marketer
The performance of your search program directly affects your bottom line. The market
is dynamic and highly competitive. comScore Marketer provides the analysis and insight
you need to optimize your program and keep it finely tuned.
The innovative new approach of comScore Marketer helps you answer key questions
like ...
- What are the important search terms for your category?
- How well do these terms work for your site and your competitors’ sites?
- What is the role of paid search for each term?
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Which competitors are successful with paid search? Which are successful with organic
search?
Gain insight into the visitors of each site and the users of each search term.
- Get demographic profiles of users by each term
- Uncover the most popular web sites for the users of each term to find partners or
locations for online advertising
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Which sites do the visitors visit before coming to your site? Where do they go when
they leave?
Detailed understanding about search term performance
- Discover how well each search engine delivers for different terms
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Use absolute measures, not just share, to measure ROI and justify online marketing
spending
Learn more about comScore Marketer today:
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SEARCH
